About Rumble Digital

BUILT BY SOMEONE
WHO ACTUALLY TRAINS

Enterprise SEO background meets gym floor experience. We help gym owners dominate their local market — because we understand both sides.

The story

FROM THE MAT
TO THE MAP PACK

Hey, I'm Richard. I spent years at one of Australia's top SEO agencies learning how search actually works at scale — enterprise clients, big budgets, serious technical SEO. I also train martial arts. That's a weird intersection, but it's the one that matters.

Because I've been on the mat, I know what gym owners are actually like. You got into this to coach people — to change lives through training. Not to learn Google Ads, not to figure out SEO, not to become a marketing expert. You became a coach because you're great at coaching.

But here's the problem: great coaching doesn't automatically mean a full gym. The best coaches I know are often the worst at marketing — not because they're stupid, but because they never wanted to do it in the first place.

The martial arts mat and the search engine results page don't seem related. But they share something — both reward discipline, consistency, and understanding patterns. In martial arts, you study your opponent. In SEO, you study the algorithm. Both are games of leverage — small technical advantages that compound into dominant positions.

That's what Rumble Digital is built on. The intersection of knowing how gyms work and knowing how to make Google put you in front of the people searching for exactly what you offer.

— Richard Magallanes | Founder, Rumble Digital

Our approach

THE 4-LAYER
GROWTH ENGINE

Every gym — martial arts, CrossFit, commercial — runs on the same growth engine. Order matters. We start with the foundation, not the ads.

01

BE FOUND

Local SEO + Google Maps dominance — when someone searches 'gym near me', you show up first

02

LOOK CREDIBLE

Reviews, reputation, and a professional web presence that builds trust before they walk in

03

CONVERT INTEREST

AI-powered follow-up, booking systems, and lead nurture that works 24/7 while you coach

04

RETAIN MEMBERS

Reactivation campaigns, engagement systems, and review flows that keep your gym full

WHAT MAKES US
DIFFERENT

Built by someone who trains

Not a generic agency. We train martial arts and understand the gym business from the inside — the culture, the community, the way members actually think.

SEO-first, not ads-first

Ads stop working the day you stop paying. SEO compounds — every month of work makes the next month stronger. We build the foundation first.

Real AI automations

Not buzzwords. Actual systems — automated review requests, missed call text-back, instant lead follow-up, booking confirmations. Things that save you hours every week.

Australian-built, gym-focused

We're not trying to serve everyone. We work with gyms — martial arts, CrossFit, boxing, commercial. That focus means everything we build is tested in your world.

THE NUMBERS

163

Five-star Google reviews

Stronger Boxing

#1

Google Maps rankings

Multiple gyms

369

Leads generated in 16 months

Strikers Lab

18

New members in best month

Strikers Lab

These aren't projections. They're real results from real gyms we work with right now.

See the full case studies

READY TO
FILL YOUR GYM?

We'll audit your online presence and show you exactly what's costing you members — and what to fix first.